Inventure expands potato chip plant

by Monica Watrous
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Boulder Canyon kettle chips, Inventure Foods
The $6 million investment enables the company to meet the growing demand for its line of Boulder Canyon kettle-cooked potato chips.

PHOENIX — Inventure Foods, Inc. has expanded its kettle-cooked potato chip manufacturing capabilities with the addition of four 300-lb kettles and potato processing equipment at its manufacturing plant in Bluffton, Ind. The $6 million investment enables Inventure Foods to meet the growing demand for its line of Boulder Canyon Authentic Foods potato chips by providing a 50% increase to the company’s current kettle-cooked capacity, or an additional 100,000 lbs of finished product per week.

Terry McDaniel, Inventure Foods
Terry McDaniel, c.e.o. of Inventure Foods

“We are fortunate to have a strong legion of Boulder fans who value our quality-first approach and who appreciate the importance of real food ingredients,” said Terry McDaniel, chief executive officer of Inventure Foods. “The challenge for us has been keeping up with consumer demand, yet we’ve never been willing to sacrifice manufacturing excellence in pursuit of a quick-fix solution to short-term capacity challenges. Instead, we’ve invested fully into our Bluffton plant to add kettle cooking capabilities that follow in form and function to what we have always used. In doing so, we’ve met current needs while allowing for future growth, and we’ve done it all in a manner that remains true to the Boulder brand.”

Made with organic potatoes and premium oils such as olive, avocado and coconut, Boulder Canyon kettle-cooked chips contain no artificial flavors, colors or preservatives, and most of the brand’s products are gluten-free, Non-G.M.O. Project verified and kosher certified.

In addition to the Bluffton facility, Inventure manufactures salty snacks at a plant in Goodyear, Ariz., and owns and operates fruit processing facilities in Lynden, Wash., Bellingham, Wash., and Salem, Ore., as well as two plants in Georgia where it processes and packages I.Q.F. vegetables, bread and other products. The company’s brands include Jamba, Seattle’s Best Coffee, Rader Farms, TGI Fridays, Nathan’s Famous, Vidalia Brands, Poore Brothers, Tato Skins, Willamette Valley Fruit Company, Fresh Frozen, Bob’s Texas Style and Sin In A Tin.

“The investment in Bluffton builds upon the expanded production capabilities we added to Goodyear earlier this year,” Mr. McDaniel said. “We’ve built for increased volume, but we also benefit geographically as we are in a better position to serve customers across the country.” 
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