Bridor launches clean label program

by Jeff Gelski
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VINELAND, N.J. — Bridor has launched a clean label program that bans the use of more than 150 ingredients, including artificial colors and flavors, preservatives, artificial sweeteners, bleached flour, high-fructose corn syrup, and hydrogenated or partially hydrogenated fats.

Bridor sells European-style croissants, pastries, savory bistro items and bread to the U.S. food service and retail markets. The clean label line encompasses more than 200 products. That figure could rise to more than 300 products by the end of 2017.

Olivier Morel, Bridor
Olivier Morel, senior vice-president of sales and marketing for Bridor

“For over 30 years, Bridor has used the highest quality ingredients in our bread and pastry products to deliver premium taste and value,” said Olivier Morel, senior vice-president of sales and marketing. “The launch of the clean label program emphasizes our mission of exceeding industry expectations while meeting consumer trends and customer demand.”

Bridor USA, which has an office in Vineland, is a subsidiary of Bridor, Inc. 
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