A.B.A. debuts Cookie & Cracker Academy

by Eric Schroeder
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The Cookie & Cracker Academy, A.B.A. and B.&C.M.A.
The Cookie & Cracker Academy provides education and training needs to cookie and cracker manufacturing professionals.
 

WASHINGTON — The Cookie & Cracker Academy (C.C.A.) has been formed as a result of the merger of the American Bakers Association (A.B.A.) and the Biscuit and Cracker Manufacturers’ Association (B.&C.M.A.). The C.C.A., which previously was known as B.&C.M.A. University, provides education and training needs to cookie and cracker manufacturing professionals.

David Van Laar, B.&C.M.A.
Dave Van Laar, senior adviser to the president and c.e.o., B.&C.M.A. transition and development

“C.C.A. represents the comprehensive curricula template that cookie and cracker professionals have been using to train for decades,” said Dave Van Laar, senior adviser to the president and chief executive officer, B.&C.M.A. transition and development. “The training will remain the strong program we have always offered but with even more resources to provide the highest standard of education to the industry.”

The C.C.A. provides beginner, mid-level, advanced and customized training options that offer the complete educational pathway for the cookie and cracker professional.

Robb MacKie, ABA
Robb MacKie, president and c.e.o. of the A.B.A.

“The merger has given us an exciting opportunity to continue to enhance and develop an already impressive educational program that serves the needs of the membership,” said Robb MacKie, president and c.e.o. of the A.B.A. “With the larger, unified membership taking part in C.C.A., it will no doubt remain the top technical expertise training in cookie and cracker manufacturing, and we are thrilled to have this renowned program join A.B.A.’s other educational offerings of world-class front line leadership training and executive leadership development.”

More information on the C.C.A.’s programs is available here
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