Martin's debuts site in support of food service business

by Eric Schroeder
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Martin's food service web site
Martin's Famous Pastry Shoppe has launched a new mobile-friendly micro-site to support its food service division.
 

CHAMBERSBURG, PA. — Martin's Famous Pastry Shoppe, Inc., maker of Martin’s Potato Rolls, has launched a new mobile-friendly micro-site to support its fastest growing division: food service.

Accessible at foodservice.potatorolls.com, the newly designed micro-site supports Martin’s sale of potato roll and bread products to food service venues and restaurants in the United States and abroad. The company said the site offers quick and easy access to essential information to support Martin’s growing number of food service customers, international distributors and exporters. Included on the site are comprehensive product sections offering customers a resource for daily use, specific information about Martin’s products that are exclusively available for food service purchase, both domestically and internationally, as well as a section showing the regions around the globe where the company’s products are currently being distributed.

“Our mission is to ‘bake the best products and provide the best sales distribution support,’” said Terry Lushbaugh, food service manager at Martin’s. “That support starts with the very first conversation. We want to make it easy for businesses to make inquiries even if they are from different time zones.”

In addition to information about Martin’s products, the site includes a list of upcoming events, such as restaurant trade shows, that allow both current and potential customers and distributors to plan when and where to meet Martin’s personnel face to face.

“Our products are sold fresh in the eastern United States and distributed to thousands of food service venues throughout the U.S., as well as a number of other countries,” Mr. Lushbaugh said. “We believe that this new micro-site will allow our visitors to have a very informative experience as we continue to grow and increase our market presence.”

In October, Martin’s unveiled plans to expand its baking plant in Valdosta-Lowndes County, Ga., a move the company said will allow for future growth.

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