Nature's Bounty acquires protein bar maker

by Eric Schroeder
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The Best Bar Ever, Nature's Bounty
The Best Bar Ever bars are available in chocolate peanut butter, peanut butter crunch and cookie dough varieties.
 

RONKONKOMA, N.Y. — The Nature’s Bounty Co. earlier this month acquired The Best Bar Ever, a Hunt Valley, Md.-based maker of gluten-free protein bars. Financial terms of the transaction were not disclosed.

The Best Bar Ever bars are available in chocolate peanut butter, peanut butter crunch and cookie dough in two sizes: 40 grams and 65 grams. The bars were designed to contain an ideal blend of quality fats, carbs, and proteins in balanced ratios, the company said.

Paul Sturman, Nature's Bounty
Paul Sturman, president and c.e.o. of Nature’s Bounty

“Consumers are increasingly looking for convenient and great-tasting nutrition bars — and this brand was designed by its founders right in line with that trend,” said Paul Sturman, president and chief executive officer of The Nature’s Bounty Co. “I am confident that The Best Bar Ever will be a great addition to our sports and nutrition portfolio, which includes brands such as Pure Protein, MET-Rx, and Body Fortress, the leading protein powder brand.”

Mike Clay, founder of The Best Bar Ever, added, “The Best Bar Ever understands the importance of blending quality ingredients and good nutrition to create a superior flavor profile. We’re excited to bring The Best Bar Ever to a company with such a legacy in the health and wellness space and look forward to a strong partnership.”

The Best Bar Ever’s products are available in health and fitness operators, as well as at numerous national drug and grocery retailers. 
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