Minute brand gets a makeover

by Eric Schroeder
Share This:
Search for similar articles by keyword: [Packaging], [Rice]

Minute Rice makeover, Riviana Foods
Minute's new packaging design emphasizes natural and wholesome ingredients.

HOUSTON — Riviana Foods Inc. is giving its Minute brand a makeover, introducing a new packaging design that the company said puts an emphasis on natural and wholesome ingredients.

While retaining its distinctive red background and bold contrasting brand mark, all Minute product packages now will feature a “simpler, more contemporary design” incorporating an updated logo, modern font and fewer design elements, Riviana Foods said. The packages also will include recipes on the back panel.

Riviana Foods said this is the brand’s most comprehensive packaging redesign in more than a decade.

“While we may have changed our packaging, consumers can expect the same great taste, quality and convenience,” said Diane Patterson, senior brand manager. “Over the years, Minute has strived to meet the needs of today’s shoppers, and we’re thrilled to introduce the newly enhanced packages that showcase the evolution of the brand.”

In addition to the brand makeover, Riviana Foods said it will be introducing a new Minute product in the coming months that will promote “simplicity, goodness and convenience.”

Riviana Foods Inc. is the largest processor, marketer and distributor of branded and private label rice products in the United States and the world’s second largest pasta manufacturer. The company is a wholly-owned subsidiary of Ebro Foods, S.A., a Spanish food company. 
Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Baking Business News do not reflect those of Baking Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.