McDonald’s heading to Vietnam
by Monica Watrous
OAK BROOK, ILL. — The Golden Arches are headed to Ho Chi Minh City early next year.
The McDonald’s Corp. has selected Vietnamese businessman Henry Nguyen as a developmental licensee to grow the brand in Vietnam.
“I have been a big fan of McDonald’s my whole life and have had so many wonderful experiences there, including one of my first jobs when I was a teenager,” Mr. Nguyen said. “I have dreamed of one day opening a McDonald's restaurant in my native country ever since my return to Vietnam more than a decade ago. I have been in contact with McDonald's over the years sharing the opportunity that exists in our country.”
Big Macs, fries and other iconic menu items will be offered at the first McDonald’s restaurant in Vietnam, the company said.
“McDonald's is a well-loved brand around the world, and we are pleased to be opening in Vietnam and bringing the McDonald’s experience of quality food, great service and contemporary design to our 38th country in Asia,” said Don Thompson, president and chief executive officer of McDonald’s.
McDonald’s has deployed its development licensee program, a form of franchising, in more than 65 markets worldwide. Mr. Nguyen was tapped after a rigorous multi-year selection process.
“As we grow our presence in the Asia region, we are looking for partners with a blend of strong business acumen and a unique understanding of our brand,” said Dave Hoffmann, president of McDonald’s Asia Pacific, Middle East and Africa region. “Henry Nguyen is that ideal business partner who has an impressive business background and proven track record in driving new business ventures in Vietnam.”