L.T.O.s lift McDonald's October sales
Nov. 8, 2013
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OAK BROOK, ILL. — Limited-time offers, including Mighty Wings, Pumpkin Spice Latte and the Premium Southwest McWrap, helped lift global comparable sales 0.5% for McDonald’s Corp. in October, but monthly performance was dampened by comparison with prior-year promotions and ongoing competitive headwinds.
“Around the world, we are focused on providing the menu quality and choice, customer service and affordability that are the hallmarks of the McDonald’s experience,” said Don Thompson, president and chief executive officer. “We remain confident in the fundamental strength of the McDonald’s system and our ability to drive initiatives that will deliver the greatest benefit for our customers.”
A 0.2% comparable sales growth in the United States and a 0.8% increase in Europe offset a 2.8% decline in Asia/Pacific, Middle East and Africa, driven primarily by negative results in Japan.
System-wide sales in October rose 1.5%.
Going forward, McDonald’s said it is focused on balancing everyday value options with core menu items and promotions, as well as accelerating growth in key day part opportunities, including breakfast.