Dunkin’ Donuts swings for Sweden
by Eric Schroeder
CANTON, MASS. — Dunkin’ Donuts has signed a master franchise agreement with Coffee & Brands Sweden AB to begin developing Dunkin’ Donuts restaurants across Sweden. The agreement calls for the development of 30 Dunkin’ Donuts restaurants throughout Sweden over the next five years, with an initial focus on the Stockholm area.
“Sweden has a rich coffee tradition and is among the top countries in the world for coffee consumption, so we are very pleased to announce Dunkin’ Donuts’ upcoming entry into the market," said Paul Twohig, president, Dunkin’ Donuts U.S. and Canada, and Dunkin’ Donuts & Baskin-Robbins Europe and Latin America. “Our new master franchisee, Coffee & Brands Sweden AB, has a leadership team with a great combination of business savvy and hands on operational experience. We look forward to partnering with them as we develop the Dunkin’ Donuts brand across Sweden in the coming years.”
Dunkin’ Donuts currently has nearly 11,000 restaurants in 33 countries around the world, including more than 125 locations across Europe in Bulgaria, Germany, Russia, Spain and the United Kingdom.
“We are very excited to bring Dunkin’ Donuts’ wide variety of signature coffee and food options, as well as menu items tailored to local tastes, to Sweden,” said Tommy Svensson, chief executive officer and co-owner, Coffee & Brands Sweden AB. “With coffee culture being such an important part of Swedish life, we feel that Dunkin’ Donuts’ high-quality blends of coffee and welcoming, friendly restaurant environments will be a great addition for the market. We look forward to serving guests across the country as we begin opening Dunkin’ Donuts restaurants in the years ahead.”