Taco Bell bringing value to breakfast

by Eric Schroeder
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Taco Bell $1 value menu breakfast
Taco Bell has launched a new $1 Morning Value Menu.

IRVINE, CALIF. — Taco Bell, a division of Yum! Brands, Inc., has launched a new $1 Morning Value Menu. Citing a study showing consumers’ desire for true dollar menus, Taco Bell said it is the only national quick-service restaurant to offer “a $1 morning menu where all 10 craveable items are actually $1 each.”

Marisa Thalberg, Taco Bell
Marisa Thalberg, c.m.o. of Taco Bell

“While dollar menus disappear across America, Taco Bell is continuing to reinvent breakfast with delicious and unique menu items only Taco Bell can provide, with 10 items for $1 each,” said Marisa Thalberg, chief marketing officer for Taco Bell.

Taco Bell entered the breakfast market in 2014 with such items as the Grilled Breakfast Burrito, the A.M. Crunch Wrap and the Waffle Taco. The new $1 Morning Value Menu will contain several new items with a twist, including: the Mini Skillet Bowl, a breakfast bowl filled with seasoned breakfast potatoes, scrambled eggs, cheese and Pico de Gallo; Breakfast Soft Taco, a warm flour tortilla filled with scrambled eggs, bacon or sausage and cheddar cheese; and the Sausage Flatbread Quesadilla, a flatbread filled with a three cheese blend, sausage and scrambled eggs.

Existing items on the $1 Morning Value Menu include the Grilled Breakfast Burrito, hash browns, Cinnabon Delights 2 Pack and Mountain Dew Kickstart Orange Citrus.

Taco Bell has launched a multi-channel marketing campaign supporting the launch of the $1 Morning Value Menu, with content on television, radio, digital, mobile, social and PR.
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