Atlanta Bread looks to build brand awareness

by Eric Schroeder
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Atlanta Bread
Atlanta Bread was founded in 1993 as a small sandwich cafe in Atlanta.

ATLANTA — Atlanta Bread Co., a privately owned bakery cafe chain with franchise locations across the United States, has partnered with Trevelino/Keller as its new marketing agency of record.

According to Atlanta Bread, Trevelino/Keller will support the company as it looks to revitalize its brand with digital marketing and creative services, with an ultimate goal of expansion.

Founded in 1993 as a small sandwich cafe in Atlanta, Atlanta Bread now has franchise locations in Alabama, Arkansas, Colorado, Georgia, New Jersey, North Carolina, South Carolina and Wisconsin.

Basil Couvaras, Atlanta Bread
Basil Couvaras, vice-president and c.o.o. of Atlanta Bread

“We ultimately decided to partner with Trevelino/Keller because of its background with food and beverage franchise clients and expertise in the digital realm,” said Basil Couvaras, vice-president and chief operating officer of Atlanta Bread. “The agency brings a hands-on approach to every aspect of the franchise, from menu to digital trends and fresh creative, we are confident that they will be able to support our brand refresh efforts and bolster sales growth in franchise locations across the country.”

Atlanta Bread said it will work with Trevelino/Keller to showcase the bakery cafe’s food as its biggest asset in 2017 marketing campaigns. The bakery cafe’s menu includes freshly baked bread, pastries, sandwiches, soups, salads and coffees.

Dean Trevelino, Trevelino/Keller
Dean Trevelino, principal of Trevelino/Keller
“Atlanta Bread is a well-known, established brand in the Southeast and the franchise industry, its new brand direction has the foundation to differentiate itself in the category,” said Dean Trevelino, principal, Trevelino/Keller. “Our suite of services today line up extremely well with a brand that recognizes the power of creative and hyperlocal marketing space.” 
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