Kellogg to open expanded cereal cafe in Union Square

by Eric Schroeder
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Kellogg's cereal cafe
 Kellogg Co. will open the doors of a new cereal cafe located in New York City’s Union Square neighborhood on Dec. 7.
 

BATTLE CREEK, MICH. — In less than a month, the Kellogg Co. will open the doors of a new cereal cafe located in New York City’s Union Square neighborhood. Kellogg has described the cafe as more than just a place to eat, calling it “a destination for foodies and people to chill, create and explore the endless possibilities of cereal all in one place.”

The Battle Creek-based company opened Kellogg’s NYC cereal cafe in July 2016 in Times Square. On Aug. 13, 2017, the company closed the 1,600-square-foot cafe in preparation of a move to a larger location, scheduled to open on Dec. 7, 2017. The new location includes several new features, including:

• An open-concept kitchen where guests can watch as cereal creations are made. Guests will be able to select items off the menu or create unique combinations. Additionally, the cafe will feature a do-it-yourself cereal creation station with ingredients fresh from the Union Square farmer’s market.

Kellogg's cereal cafe
Kellogg’s NYC cereal cafe's new location will be five times the size of the Times Square site.
 

• A revamped cereal-inspired menu, including favorites from the original Times Square location and new creations inspired by “surprise partners.”

• A focus on social media enthusiasts. Guests will be able to capture cereal selfies and food photos in areas where Kellogg said cereal and Kellogg’s characters “vibrantly and colorfully come to life.”

Aleta Chase, Kellogg
Aleta Chase, marketing director at Kellogg
“We’re excited people can experience cereal in new ways all the time at our permanent location, versus other pop-ups that we’ve seen can quickly come and go,” said Aleta Chase, marketing director at Kellogg. “Whether people stop in for a quick meal or end up spending the afternoon or early evening with us, Kellogg’s NYC Cafe in Union Square will truly be a home for food exploration — tailored to give everyone endless flavor possibilities when it comes to cereal. We’re excited to see how people re-think the possibilities of cereal and how their creations might inspire us to bring new products to life.”
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