Subway snags industry vet for 'global transformation'

by Rebekah Schouten
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Len Van Popering, Subway
Len Van Popering has been named vice-president of global brand management and innovation for Subway restaurants.

MILFORD, CONN. — Len Van Popering has joined Subway restaurants as vice-president of global brand management and innovation. In his new role, Mr. Van Popering is tasked with driving Subway’s global transformation through food innovation, brand positioning, visual identity and channel development, which includes delivery, catering and mobile ordering, Subway said.

“Few brands have the opportunity to impact dining habits worldwide as much as Subway does,” Mr. Van Popering said. “I’m excited for the challenge to contribute to the transformation of this iconic brand.”

Mr. Van Popering was previously chief marketing officer at Logan’s Roadhouse. Before that, he was senior vice-president of marketing and product innovation for Arby’s Restaurant Group.

Joe Tripodi, Subway
Joe Tripodi, c.m.o. for Subway restaurants
“We are evolving our global marketing team to reflect the contemporary vision we have for the company,” said Joe Tripodi, c.m.o. for Subway restaurants. “Len’s diverse background, collaborative approach and shared enthusiasm for Subway will help us expand the innovation and creativity so critical to our brand.” 
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