A peek inside Dunkin's 'store of the future'

by Rebekah Schouten
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New Dunkin' Donuts restaurant
Dunkin' Donuts new next generation concept store is one of a select number locations testing new signage that refers to the brand simply as “Dunkin'."
 

CANTON, MASS. — Dunkin’ Donuts has unveiled its next generation concept store in Quincy, Mass., the city where it opened its first location 68 years ago. The restaurant features new technologies and design elements that offer customers “the first look at the brand’s U.S. store of the future experience,” the company said.

David Hoffman, Dunkin' Brands
David Hoffmann, president of Dunkin’ Donuts U.S. and Canada

“The launch of our next generation concept store marks one of the most important moments in Dunkin’ Donuts’ growth as an on-the-go, beverage-led brand,” said David Hoffmann, president of Dunkin’ Donuts U.S. and Canada. “We have worked closely with our franchisee community to create a positive, energetic atmosphere for our guests that remains true to our heritage, while emphasizing and enhancing the unparalleled convenience, digital innovation and restaurant excellence that distinguishes Dunkin’. We are thrilled to begin the new year with such an exciting milestone for our brand, and look forward to rolling out Dunkin’ Donuts’ store of the future to our guests in all of our communities.”

The new 2,200-square-foot location features a modern design that uses lighter colored materials, an open layout and natural light. It is the first of 30 or more new and remodeled Dunkin’ Donuts restaurants set to test variations of the new design this year, the company said. The final new store design is expected to be unveiled once testing is complete. The Quincy restaurant is also one of a select number of Dunkin’ Donuts restaurants testing new signage that refers to the brand simply as “Dunkin,’” a rebranding effort the company announced last August.

New Dunkin' Donuts restaurant tap system
In the new restaurant, Dunkin’s cold beverages are served through a tap system serving eight cold beverages.
 

In the new restaurant, Dunkin’s cold beverages are served through a tap system serving eight cold beverages such as coffees, iced teas, cold-brew coffee and nitro infused cold-brew coffee. The kitchen includes espresso machines so beverages may be hand-crafted to order. A single-cup machine also will offer the option of grinding and brewing select coffee varieties one cup at a time.

Additionally, the Quincy concept will feature an expanded, custom grab and go unit featuring bottled beverages and snacks that complement the Dunkin’ menu, the company said. The section will include better-for-you options such as bananas, mini oranges and grapes, Gogo Squeez apple sauce, Yoplait yogurt parfaits featuring Nature Valley granola, and other packaged snacks such as beef jerky and nut butter packs.

New Dunkin' Donuts restaurant drive-thru
Dunkin’s new store features an exclusive On-the-Go drive-thru lane for DD Perks members.
 

Dunkin’s new store also features an exclusive drive-thru lane for DD Perks members who order ahead via Dunkin’s mobile app. These customers may bypass the ordering lane and merge straight into the line for the pickup window. 

For customers who choose to dine in, the restaurant features digital kiosks for ordering. Dunkin’ also has introduced an area dedicated to mobile pickups and a digital order status board that customers may use to track the status of their orders.

The new Dunkin’ Donuts restaurant is also a DD Green Achievement restaurant, designed to save 25% more energy compared to a standard Dunkin’ Donuts restaurant, the company said. 
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