More changes in Premier Foods bread business

by Josh Sosland
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SAINT ALBANS, UNITED KINGDOM -- Days after major changes were announced in the baking business of Premier Foods, the company said Iwan Williams is stepping down as a managing director.

Mr. Williams joined Premier in 2011 with strategic marketing oversight of Premier’s entire Grocery portfolio, including bread. He came to the company with a broad range of experience that included leadership positions with McCormick’s international business and the Asia Pacific business of Coca-Cola.

On Nov. 20, Premier announced plans to close two baking plants in 2013 and to simplify the company’s bread distribution network by removing 130 routes. The moves were in response to a strategic review in which the company pledged to “unlock the future value” of the bread business and “address the challenges facing the company.” The company’s baking brands include Hovis and Mr. Kiplings. Annual sales of its bread business are about $1.1 billion.
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READER COMMENTS (1)

By stephen ottridge 12/11/2012 4:08:49 PM
Are these bakery closures a result of decline in bread sales due to the influence of the book Wheat Belly?