Benoit promoted at Ocean Spray

by Eric Schroeder
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LAKEVILLE-MIDDLEBORO, MASS. — Keith Benoit has been promoted to vice-president, Global Partners, Developing Markets, at Ocean Spray Cranberries, Inc. Mr. Benoit most recently was the director of international/Latin America markets and director of special markets. He now will oversee all business development in the Latin America and Asia Pacific regions, and also will manage Ocean Spray’s North America alliance with PepsiCo.

“We are thrilled to promote Keith, who has proven to be a talented and dedicated member of our organization for 30 years,” said Randy Papadellis, chief executive officer. “In his new role, Keith will be responsible for identifying key partnerships and creating market-entry strategies, which are priorities for our cooperative’s continued growth and success.”

 During his three decades with Ocean Spray, Mr. Benoit has worked in sales, marketing and general management roles across the company’s beverage, foods, fresh, foodservice, PepsiCo North America and PepsiCo South America businesses.

“Keith made significant and lasting strategic contributions in each position, while consistently meeting his annual operating plan budgets,” Mr. Papadellis said.

Mr. Benoit received a bachelor’s degree from Bridgewater State University and a master’s degree in business administration from the McCallum Graduate School of Business at Bentley University.
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