Campbell completes purchase of Danish snacks maker

by Staff
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CAMDEN, N.J. — Campbell Soup Co. has completed its acquisition of Kelsen Group A/S, a Danish producer of baked snacks including the Kjeldsens and Royal Dansk brands.

Kelsen’s products are sold in 85 countries, and the company is a leader in the sweet biscuits category in China and Hong Kong.

Campbell plans to operate Kelsen as a stand-alone business.

“We are excited to bring Kelsen’s talented team and distinctive brands to Campbell,” said Luca Mignini, president of Campbell International. “The acquisition of Kelsen, with its strong brand awareness in China and Hong Kong, is an ideal complement to Campbell’s global baked snack businesses and a platform for additional growth for Campbell in key emerging markets.”

Plans for the transaction were first announced in June, and terms of the transaction were not released.

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