Dunkin’ takes on Turkey
by Eric Schroeder
CANTON, MASS. — Dunkin’ Donuts is continuing its international expansion with plans to develop restaurants in major metropolitan areas across Turkey.
The brand’s initial focus in Turkey will be specifically developing Istanbul, Ankara, Izmir, Bursa and Adana. Dunkin’ Donuts is targeting an early 2015 entry with the goal of developing more than 100 restaurants over the next 10 years.
“We recognize the restaurant industry in Turkey continues to diversify, which presents a strong growth opportunity for Dunkin’ Donuts,” said Jeremy Vitaro, vice-president of international development for Dunkin’ Brands. “We feel our value proposition of serving high-quality food and beverages in a fast, friendly environment at a great value will resonate with Turkish consumers.”
In addition to Turkey, Dunkin’ Donuts recently expanded into other countries, including India, Guatemala and Vietnam. Currently, Dunkin Donuts has 3,200 franchised restaurants internationally.