Krispy Kreme expands in India

by Eric Schroeder
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WINSTON-SALEM, N.C. — The international integration of Krispy Kreme Doughnuts, Inc. continues with news that the donut maker will open its first store in Delhi, India, on Dec. 14. The new cafe will be the first of 35 planned Krispy Kreme stores in Northern India by Krispy Kreme’s new franchise partner, Bedrock Foods Pvt., Ltd.

“We are excited to partner with Bedrock Food Co. in taking the one-of-a-kind Krispy Kreme taste and experience to the people of Delhi,” said Jeff Welch, president of Krispy Kreme International. “With our initial launch in Bangalore this past January, we have seen great acceptance of Krispy Kreme and our signature products by the Indian consumer. The opening this week of our first store in Delhi broadens Krispy Kreme’s reach within India to the key North India market. We are confident that Manpreet Gulri’s strong industry experience and knowledge of the Indian consumer will help make Krispy Kreme a loved brand in Delhi as we bring the melt-in-your-mouth Krispy Kreme experience to the market.”

The new unit will be located on the first floor of the Select City Walk mall and will feature an assortment of 16 donut varieties, including Krispy Kreme's signature Original Glazed donut, plus a range of beverages, including coffees, teas and iced beverages.

Manpreet Gulri, managing director of Bedrock Foods Pvt., Ltd., said the company’s donuts will be made with an eggless recipe, developed specifically to meet the needs of Indian consumers.

Krispy Kreme entered India earlier this year through a franchise agreement with Citymax Hotels India Pvt. Ltd., the hospitality division of Dubai-based retailer Landmark group. Citymax obtained franchising rights to develop 80 Krispy Kreme stores across south and west India over the next five years, with the first store opening in January in Bangalore.
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