Dunkin' Donuts sets sights on Switzerland

by Eric Schroeder
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Dunkin' Donuts plans to develop 30 restaurants across Switzerland over the next seven years.

CANTON, MASS. — Dunkin’ Donuts has signed a master franchise agreement with PRS Restaurants AG to begin developing Dunkin’ Donuts restaurants in Switzerland. The franchise agreement calls for the development of 30 Dunkin’ Donuts restaurants across Switzerland over the next seven years, with an initial focus on Zurich and Basel.

“As we continue Dunkin’ Donuts’ expansion across Europe, we’re very pleased to announce our upcoming entry into Switzerland,” said Paul Twohig, president of Dunkin’ Donuts U.S. and Canada, and Dunkin’ Donuts & Baskin-Robbins Europe and Latin America. “The leaders of our new franchise group for Switzerland, PRS Restaurants AG, have a wealth of local retail and business experience and a strong history of success and teamwork in retail development.”

Dunkin’ Donuts currently has more than 11,400 restaurants in 39 countries, including more than 200 locations across Europe in Austria, Bulgaria, Denmark, Germany, Georgia, Luxembourg, Russia, Spain, Sweden and the United Kingdom. The company’s restaurants in Switzerland will feature the brand’s range of hot and iced coffees, lattes, espressos, cappuccinos, teas, Coolatta frozen drinks, croissants, donuts and sandwiches. Dunkin’ Donuts also will offer regional menu items to cater to local tastes.
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