Mondelez to partner with Chinese e-commerce giant Alibaba

by Keith Nunes
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Stephen Maher, President of Mondelez China, and Jing Jie, Vice-President of Alibaba Group, showcase Oreo Colorfilled as part of new strategic e-commerce partnership.
Stephen Maher, president of Mondelez China, and Jing Jie, vice-president of Alibaba Group, showcase Oreo Colorfilled as part of new strategic e-commerce partnership.

DEERFIELD, ILL. — Mondelez International, Inc. has entered into a partnership with China’s Alibaba Group, the country’s leading e-commerce company, to sell its range of snacks products on-line.

Mondelez will create a “store” on Alibaba’s Tmall.com platform, China’s largest third-party business to consumer e-commerce platforms, according to the company. Mondelez said it also will increase its investment in Tmall.com by introducing exclusive products through the platform.

In May, for example, Mondelez will introduce Oreo Colorfilled cookies to the Chinese market. The Colorfilled initiative, which was introduced in the United States in 2015, allows consumers to customize the packaging of Oreo cookies.

“This partnership with Alibaba is a significant step toward our goal of generating e-commerce revenues of at least $1 billion by 2020,” said Tim Cofer, chief growth officer for Mondelez International. “Snacking is a fast-growing sector for the e-commerce market in China and Alibaba is a powerful partner to help us capture our share of that growth by expanding our distribution channels and improving our brands' accessibility in both rural and urban Chinese markets.”

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