Grupo Bimbo offers first self-branded products in U.K.

by Matt Hamer
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Bimbo Little Adventures
Bimbo Little Adventures mini pancakes come in hazelnut and cocoa, pain au lait and chocolate varieties.

MEXICO CITY — Grupo Bimbo S.A.B. de C.V. is launching its first Bimbo-branded product line in the United Kingdom with its Little Adventures.

Created for the on-the-go snacker, these mini-pancakes, mini-bites and buns come in Japanese-inspired hazelnut and cocoa, French-style pain au lait, and Spanish-influenced chocolate.

“As the leading bakery company worldwide, operating in many countries across the globe, we are in a strong position to bring the expertise we have developed and flavors we’ve experienced back to the U.K.,” said Tim Parkey, marketing director of Grupo Bimbo U.K. “Looking at the existing ambient bakery snacks on shelf, it could seem to be lacking innovation, inspiration and variety. Therefore, with the launch of Bimbo Little Adventures we’re confident shoppers will acquire new family favorite snacks for children and adults alike.”

Bimbo Little Adventures are currently available in Asda stores in the U.K. 
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