Kraft adds to belVita breakfast biscuits line
Aug. 20, 2012
by Eric Schroeder
EAST HANOVER, N.J. — Kraft Foods Inc. has expanded the belVita breakfast biscuits line with the launch of two new flavors: chocolate and cinnamon brown sugar. The biscuits also are available in blueberry, golden oat and apple cinnamon.
Each individual packet of four biscuits contains 18 to 20 grams of whole grains per serving and is considered a good source of fiber.
“Research shows that Americans struggle to find the time to eat a nutritious breakfast,” said Pamela Goldberg, brand manager at Kraft. “They are looking for easy ways to fit this important meal into their hectic mornings. We are thrilled to introduce chocolate and cinnamon brown sugar belVita breakfast flavors into the morning routine just as families are getting ready for the busy back-to-school season.”