SAN FRANCISCO — PopChips, Inc. is launching a line of popped tortilla chips, which will join the brand’s lines of popped potato chips and popped sweet potato chips.
“Our snackers have been clamoring for us to start popping tortilla chips for some time,” said Keith Belling, co-founder and chief executive officer. “And our new line represents a great opportunity to build on PopChips success by bringing new innovation to the $4 billion tortilla chip category.”
The new line will come with nacho cheese, ranch, salsa and chili limon varieties. The company says popped chips have greatly reduced fat and calories compared with traditional chips and superior flavor to baked chips.