Flowers, Hershey partner on new Tastykakes
PHILADELPHIA — Flowers Foods, Inc., through its Tastykake brand, has partnered with The Hershey Co. to offer Kandy Bar Kakes. The snack cakes will be available in several varieties, including S’mores Kandy Bar Kake made with Hershey’s cocoa; Peanut Butter Kandy Bar Kake made with Reese’s peanut butter, and Peppermint Kandy Bar Kake made with York peppermint flavor.
“Tastykake is thrilled to partner with Hershey’s to introduce the new and innovative Kandy Bar Kakes, perfect for the Halloween season,” said Brent Bradshaw, vice-president of marketing for Flowers Foods cake brands. “Hershey’s incredible brand recognition, along with the renowned freshness and deliciousness of Tastykake, will ensure Kandy Bar Kakes become family favorites.”
The snack cakes are available in 5-count individually wrapped multi-packs and 2.1-oz single serves at a suggested retail price of $1.69 for a single serve and $3.99 for a 5-count multi-pack.