MoonPie-flavored coffees introduced
Oct. 2, 2012
by Keith Nunes
LONG ISLAND CITY, N.Y. — White Coffee Corp. has partnered with Chattanooga Bakery, Inc., the manufacturer of MoonPie, to introduce MoonPie-flavored coffees. Flavors in the new line include chocolate, vanilla, banana and mint.
“Chattanooga Bakery has leveraged its MoonPie standard and now includes White Coffee in the process,” said Jonathan White, executive vice-president of White Coffee Corp. “With a new packaging launch this summer and now a licensed gourmet coffee, the brand is well-positioned to obtain even greater success.”
MoonPie coffees will be sold in 10-oz bags and will be sold nationwide. The suggested retail price for a pound of MoonPie coffee ranges between $5.99 and $6.99.