Quaker renames snack to Quaker Popped
CHICAGO — The Quaker Oats Co., a division of PepsiCo, Inc., has renamed Quaker Quakes to Quaker Popped.
“Quaker has been providing families with wholesome breakfasts and snacks for more than a century, and as we continue to do so, we want to ensure that our products are easily recognizable for the families we serve,” said Justin Lambeth, chief marketing officer for Quaker Foods North America. “We renamed our classic snack as Quaker Popped because it better represents the way the product is made, as they are literally popped to crispy perfection.”
The products have a new logo and color scheme and come in 14 flavors, including cheddar cheese, caramel corn and apple cinnamon as well as new flavors chipotle cheddar and sweet and salty mix.
The products have a suggested retail price of $2 for a 3-oz bag.