Balance Bar debuts dark chocolate line

by Keith Nunes
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VALHALLA, N.Y. — The Balance Bar Co. is introducing the Balance Bar Dark line that features three varieties in dark chocolate crunch, dark chocolate coconut, and dark chocolate peanut flavors. The line is currently available on the drugstore.com web site and will be available at retail outlets nationally in the beginning of 2013, according to the company.

The bars are high protein, gluten-free and contain 4 grams of fiber. The cocoa used to make the bars in the Dark line is certified by the Rainforest Alliance.

“The new Dark line is a perfect blend of what consumers are telling us they want; a delicious small meal-replacement or healthy energy snack bar made in a way that they can feel good about on every level," said Peter Wilson, president and chief executive officer of the company.

Each bar has a suggested retail price of $1.49 through drugstore.com.

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