Sweet potato rolls hit the market

by Keith Nunes
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EAGLE, IDAHO – Alexia Foods, a business unit of ConAgra Foods, Inc., is introducing sweet potato rolls.

“The sweet potato is migrating away from its place at the holiday table and making its way to everyday dinner tables,” said Mike Smith, vice-president and general manager, Alexia Foods. “As a good source of vitamin A, Alexia sweet potato rolls offer a simple, yet extraordinary, flavor and give food lovers a new way to enjoy a classic favorite.”

The sweet potato rolls are being added to the company’s line of artisan bread, which include ancient grain rolls, ciabatta rolls, french rolls, focaccia, whole grain rolls and garlic baguettes.

The sweet potato rolls are available nationwide for a suggested retail price of $3.89 per package.

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