Auntie Anne’s debuts honey whole grain pretzel

by Eric Schroeder
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LANCASTER, PA. — Auntie Anne’s Pretzels has introduced a new hand-rolled soft pretzel at its 1,325 outlets. The honey whole grain pretzel contains one serving of whole grains, 6 grams of fiber and 300 calories.

“The research and development teams at Auntie Anne’s have worked endlessly to create this pretzel flavor that not only meets the lifestyle needs of consumers desiring a freshly-baked, better-for-you snack option, but one that also has the signature, indulgent taste our guests have come to expect from Auntie Anne’s,” said Heather Neary, chief marketing officer.

The new pretzel qualifies for the Whole Grains Stamp because it contains 67 grams or more of whole grains per serving. The average price point will be $2.79.
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