Einstein Noah introduces whole grain bagels
January 8, 2013
by Monica Watrous
LAKEWOOD, COLO. — Einstein Bros. Bagels and Noah’s New York Bagels are rolling out a trio of whole grain bagels.
The Super Grains line includes a 100% whole wheat bagel with honey; a nine-grain bagel made with quinoa, barley and rye; and a protein bagel containing dried fruit and sunflower seeds, with more than 14 grams of protein.
The bagels were introduced in response to the success of Einstein Noah’s smart choices menu, which came out last year and includes salads, low-fat smoothies and sandwiches made with thinner bagels.
“We recognize the importance of providing guests with choices that cater to their dietary needs and active, healthy lifestyles,” said Jeff O’Neill, chief executive officer for Einstein Noah Restaurant Group.