Frito-Lay debuts Cheetos snack mixes
March 4, 2013
PLANO, TEXAS – Frito-Lay, a division of PepsiCo, Inc., is launching Cheetos Mix-Ups snack mixes.
The product combines four varieties of Cheetos in one bag. The Xtra Cheezy snack mix contains crunchy cheddar, parmesan mini-puffs, double cheddar puffs and nacho cheese grid-shaped snacks. The Cheezy Salsa snack mix includes crunchy salsa picante, cheddar puffs, jalapeno cheddar mini-puffs and chipotle cheddar grid-shaped snacks.
“Cheetos fans enjoy a variety of tastes - some want hot and zesty while others crave cheesy and crunchy,” said Ram Krishnan, vice-president of marketing for Frito-Lay North America. “Now with Cheetos Mix-Ups snack mix, there's no shortage of delicious cheesy flavors and textures to choose from all in one fun, shareable bag for the whole family.”
The snack mixes are available nationwide for a suggested retail price of $3.49 for an 8.75-oz bag and $1.49 for a 3.75-oz bag.