Green Giant hits the snack aisle
March 25, 2013
MINNEAPOLIS — Green Giant, a business unit of General Mills, Inc., is launching two snack chip products.
Roasted Veggie Tortilla Chips in Zesty Cheddar flavor are made with whole grains and dried bell peppers, broccoli, carrots and tomatoes. Multigrain Sweet Potato Chips in Sea Salt flavor are made with whole grains and dried sweet potatoes. Both products contain 140 calories per serving.
“The Green Giant brand has been a fixture in the grocery store for nearly 100 years but this is the first time consumers will find us in the snacks aisle,” said Michelle Barbeau, marketing manager of Green Giant Snacks. “We’re excited to bring Green Giant flavors and goodness to snacking. These new Green Giant chips are a great change of pace for serving guests either on their own or with a creamy dip.”
The products are available nationwide for a suggested retail price of $2.99.