Clif Bar expands nutrition bar lines

by Staff
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EMERYVILLE, CALIF. – Clif Bar & Co. is introducing Luna Carrot Cake women’s nutrition bars and Clif Builder’s Max high-protein bars.

With 180 calories and 8 grams of protein, the cinnamon-spiced Luna Carrot Cake bar contains carrots, walnuts, white soy chips, sweet raisins and a drizzle of vanilla icing. Other varieties in the Luna line include chocolate-dipped coconut, peanut butter cookie and caramel nut brownie. The new flavor will be available nationwide beginning in April for a suggested retail price of $1.39.

Clif Builder’s Max bars are made with whey, soy and casein and contain 30 grams of protein and 390 calories. In caramel peanut, chocolate chip cookie dough and mint chocolate chip varieties, the bars are available nationwide for a suggested retail price of $2.69.
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