Frito-Lay expands hot sauce-flavored snack chips
PLANO, TEXAS – Frito-Lay, a division of PepsiCo, Inc., is expanding its line of Tapatio hot sauce-flavored snack chips. Lay’s Tapatio Limon potato chips and Cheetos Tapatio snacks join the lineup, which also includes Ruffles Tapatio Limon potato chips and Doritos Tapatio tortilla chips.
The snacks are seasoned with red chili pepper and garlic flavors and spices. Lay’s Tapatio Limon adds lime juice for a tangy twist.
“We know that many of our consumers are already pairing their favorite hot sauce with their favorite Frito-Lay snacks,” said Ram Krishnan, vice-president of marketing for Frito-Lay North America. “Whether consumers are relaxing at home with Lay’s potato chips or hanging out with the family having fun with Cheetos snacks, we’re excited to offer two hot new ways to enjoy great snacking.”
The products are available in western and central regions of the United States.