Barilla to debut gluten-free pasta this fall

by Eric Schroeder
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BANNOCKBURN, ILL. — Barilla Group plans to combine non-bioengineered corn and rice to create a new line of gluten-free pasta that will debut in select markets later this year before a national roll-out set for 2014.

The pasta, Barilla Gluten Free Pasta, will be made in a dedicated gluten-free facility in Italy and will be available in four varieties: spaghetti, penne, rotini and elbows. Each 12-oz box will have a suggested retail price of $2.39.

“Barilla has a rich heritage of delivering quality, trusted products, and we are committed to making sure everyone can enjoy delicious pasta,” said Claudio Colzani, chief executive officer. “We felt it was important to invest in developing a pasta line for the ever-increasing number of people who are adopting gluten-free lifestyles, ensuring that it delivers the taste and texture pasta lovers expect from Barilla.”

Barilla said the introduction of the gluten-free pasta is “a strategic addition to the Barilla pasta portfolio and to the pasta category overall.”

“Many consumers who are making the choice to purchase gluten-free products avoid pasta due to negative taste perceptions, high prices and limited availability,” the company said.

Barilla operates 41 production sites (13 in Italy and 28 outside Italy) and exports to more than 100 countries.

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READER COMMENTS (2)

By Tracy Huffman 8/7/2013 4:40:53 PM
Thank you for making a gluten free pasta, my six year old daughter has celiac and I am trying to get her to try new foods and it had when she is scary too. Cant wait to find it in Roanoke VA. Thanks again!

By Mark McLaughlin 8/7/2013 3:31:35 PM
It just keeps growing-the demand for gluten-free items. Milwaukee-based Wixon, the 106 year old food ingredients company, is announcing a major new line of products. Wixon Inc. now offers gluten-free seasonings and mixes, to extend its customers’ product lines and meet the demands of this growing market segment.??According to The Mayo Clinic and global market research firm Mintel Group Ltd., nearly 1.8 million Americans have celiac disease, 1.4 million are undiagnosed, and 1.6 million are on a gluten-free diet without diagnosis. Eighteen percent of consumers say that “gluten-free” is a consideration when choosing packaged foods. In fact, “gluten-free” claims on new food and beverage items have grown more than 94% since 2008.??From sourcing to handling and testing, Wixon takes the necessary measures to ensure the highest quality gluten-free products. Gluten-free raw materials are sourced from qualified vendor partners, who provide a gluten-free Statement of Assurance. Wixon’s segregated blending suites and operations handling avoid cross-contamination. Blends are tested to confirm gluten-free status and validate Wixon’s gluten-free procedures. Gluten-free raw materials and ingredients are also stored in segregated areas.