General Mills, Hershey's sweeten partnership
Sept. 13, 2013
by Eric Schroeder
MINNEAPOLIS — General Mills, Inc. has partnered with The Hershey Co. to introduce a dozen new baking products, including a new line of cookie mixes, cupcake mixes and frostings made with such candy flavors as Hershey’s, Reese’s and Almond Joy.
“We are very excited about our continued partnership and the launch of all these new flavors,” said Jared Pippen, associate marketing manager for Betty Crocker. “Our consumers love the new combinations and that we have created a sweet to match the style, including favorites such as s’mores, Cookies ‘n’ Crème, and Reese’s.”
The three new cupcake mixes — Betty Crocker Hershey’s Chocolate, Betty Crocker Hershey’s s’mores, and Betty Crocker Reese’s Peanut Butter and Chocolate — are available in 15.4-oz packages and have a suggested retail price of $2.79.
The three new cookie mixes — Betty Crocker Hershey’s Chocolate Chunk, Betty Crocker Hershey’s Cookies ‘n’ Creme and Betty Crocker Reese’s Peanut Butter and Chocolate Chunk — are available in 12.5-oz packages with a suggested retail price of $2.59.
The six new frosting flavors are available in 16-oz tubs at a suggested retail price of $2.59. The flavors are: Betty Crocker Hershey’s Milk Chocolate, Special Dark, Chocolate Caramel; and s’mores and Cookies ‘n’ Creme with sprinkles; and Betty Crocker Peter Paul Almond Joy.