Lundberg debuts organic whole grain rice entrees
by Eric Schroeder
RICHVALE, CALIF. — Lundberg Family Farms has introduced a new line of rice entrees: Lundberg’s Organic Whole Grain Rice and Seasoning Mixes.
“Today’s health-conscious consumers appreciate convenience, but until now there just weren’t many organic options available,” said Grant Lundberg, chief executive officer of Lundberg Family Farms. “Our new whole grain rice entrees will satisfy everyone, no matter their preference, because these entrees have it all: exciting flavors, great nutrition, organic purity, and easy-to-prepare convenience.”
The Non-G.M.O. verified, vegan, kosher and gluten-free entrees are available in 11 varieties: organic mild curry whole grain lentils and rice; organic original whole grain lentils and rice; organic whole grain Spanish rice; organic whole grain black beans and rice; organic wild porcini mushroom whole grain and wild rice; organic whole grain jambalaya; organic whole grain southwestern rice; organic original whole grain and wild rice; organic whole grain yellow rice; organic garlic and basil whole grain and wild rice; and organic whole grain red beans and rice.
All 11 varieties are available in supermarkets and natural food stores nationwide in 6-oz packages with a suggested retail price of $3.69.