Mondelēz, 7-Eleven partner on Wheat Thins promo
Oct. 2, 2013
by Eric Schroeder
EAST HANOVER, N.J. — Mondelēz International Inc. has partnered with NASCAR Sprint Cup Series driver Ryan Newman and 7-Eleven, Inc. to introduce three new Wheat Thins Big Bag Bold flavors: chili cheese, zesty salsa and spicy buffalo. 7-Eleven will help kick off the partnership by launching a two for $2 promotion of the new Wheat Thins Big Bags for the month of October.
In addition, Ryan Newman was set to appear at 7-Eleven’s location on 182 Fifth Ave. in New York on Oct. 2 to give away Wheat Thins Big Bag samples, meet and greet with customers and speak with news media.
“Snacking and consuming small meals on the go has become more of the norm than the exception,” said Rebecca Frechette, vice-president of merchandising for 7-Eleven. “Our 7-Eleven stores are known for providing a wide range of tasty snacks to guests who are looking for convenience. By working with Wheat Thins and Ryan Newman we can call attention to this new offering in a big, bold way for a day.”
Rachel Lawson, brand manager for U.S. biscuits at Mondelēz, added, “We know our fans are just as passionate about NASCAR as they are about their Wheat Thins. We wanted to reward our most dedicated New York fans with a special day at 7-Eleven featuring Ryan Newman.”