Tortilla maker debuts low-carb flour tortilla

by Eric Schroeder
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SANTA ROSA, CALIF. — La Tortilla Factory has added to its product lineup with the launch of a low-carb flour tortilla. The new product is high in fiber, low fat and contains zero grams of trans fats.

The new low-carb flour tortillas are made with unbleached wheat flour, cellulose fiber and expeller pressed canola oil. They contain 70 calories per serving and provide 5 grams of protein and 36% of the recommended daily value of fiber.

The tortillas are available in four varieties: original whole wheat, large-size whole wheat, garlic and herb, and traditional flour.

“We’re dedicated to providing our customers with great new products and our low-carb flour tortillas have both the flavor and nutrition our customers want and expect,” said Sam Tamayo, chief executive officer. “La Tortilla Factory created the entire low-carb tortilla category, and we feel like this variety will complement our current one very nicely.”

The debut of low-carb flour tortillas coincides with the unveiling of new redesigned packaging for the entire La Tortilla Factory low-carb product line.

“The new package has a better organized nutrition label and enables consumers to see more of the tortilla for increased appetite appeal,” the company said.

La Tortilla Factory’s line of low-carb tortillas is available at independent grocers and supermarkets nationwide. The suggested retail price is $4.59 for a bag of 8 tortillas.
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