Post launches cereal to support digestive health
Feb. 5, 2014
by Eric Schroeder
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PARSIPPANY, N.J. — Post Foods, L.L.C. is expanding its efforts in the health and nutrition category with the launch of Great Grains Digestive Blend cereals. In addition to having the whole grains and natural fiber found in all Great Grains cereals, the new varieties include active cultures. Great Grains Digestive Blend cereals come in two varieties: Berry Medley and Vanilla Graham.
“Research shows 9 out of 10 Americans are not getting enough fiber in their diets,” said Mark Izzo, vice-president of research, development and innovations at Post Foods, L.L.C. “We developed Great Grains Digestive Blend cereals with fiber, active cultures and more than 85% of the daily recommended amount of whole grains per serving — three key ingredients to help support digestive health and help people feel more balanced from the inside out.”
Great Grains Digestive Blend Berry Medley features active cultures, oat clusters and is made from whole grain barley, multi-grain flakes, and berry juice. Each one cup serving is considered an excellent source of fiber (7 grams), a good source of iron and contains 43 grams of whole grain per serving.
Great Grains Digestive Blend Vanilla Graham contains flaxseed and active cultures as well as whole grains and fiber from wheat and barley, rolled oats, multi-grain flakes and clusters. Each one cup serving is considered an excellent source of fiber (7 grams), a good source of iron and contains 41 grams of whole grain per serving.