Kellogg adding Eggo Bites

by Eric Schroeder
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BATTLE CREEK, MICH. — Kellogg Co. is expanding its Eggo line with the launch of Eggo Bites, microwavable, portable pouches of bite-sized, flavored waffles or french toast.

“Moms have a tough job getting their kids ready for the day and on some of the crazier mornings, the opportunity to serve a sit-down breakfast just isn’t there,” said Andrew Loucks, president of Kellogg’s Frozen Food. “Eggo Bites adapts to moms’ needs and treats families to a quick, tasty, warm waffle breakfast option they can enjoy away from the table anytime, anywhere.”

Eggo Bites are available nationwide in grocery stores for a suggested retail price of $2.99. They come in maple flavor (waffles), and cinnamon and vanilla flavors (french toast).
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