Oatmeal coming to Keurig brewers
April 16, 2014
by Monica Watrous
|Nature Valley Bistro Cups Oatmeal are designed to be cooked in Keurig coffee brewers.
MINNEAPOLIS — Soon, consumers may cook a hot breakfast in their coffee machines.
General Mills, Inc. is introducing Nature Valley oatmeal that is made in a Keurig home brewing system. Available in two varieties, each serving of Nature Valley Bistro Cups Oatmeal includes a packet of oats, a packet of fruits and nuts, and a single-serve pod that, when inserted in a Keurig brewer, dispenses hot flavored liquid that cooks the dry ingredients.
The apple cinnamon almond flavor contains a blend of apples, cranberries, almonds and 100% whole grain oats. Each cup has 310 calories, 8 grams of protein and 7 grams of fiber. The brown sugar pecan variety has cherries, cranberries, pecans and 100% whole grain oats and contains 320 calories, 7 grams of protein and 7 grams of fiber per serving.
The products are available to purchase on Amazon as well as in a limited number of Sam’s Club locations in the Northeast. General Mills said it expects other mass merchandise and grocery retailers with established Keurig businesses to offer the product later this year.
Oatmeal isn’t the first non-beverage platform developed for Keurig machines. Last year, the Campbell Soup Co. announced the introduction of Campbell’s Fresh-Brewed Soup K-Cup packs.