Hostess debuts eXtreme Crème Twinkies

by Eric Schroeder
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KANSAS CITY — Hostess Brands L.L.C. has teamed up with 20th Century Fox to celebrate the May 23 movie release of “X-Men: Days of Future Past” with the Hostess X-Men Adventure Sweepstakes. The contest, which gives fans the chance to win prizes, includes the limited-time introduction of eXtreme Crème Twinkies in two varieties: blue raspberry and strawberry.

“Hostess Brands is excited to partner with 20th Century Fox to celebrate of the release of ‘X-Men: Days of Future Past,’” said David Leavitt, vice-president of marketing at Hostess Brands. “The newest installment of this franchise will be an incredible adventure for viewers. We can’t think of a better way for X-Men fans everywhere to join the celebration than with our new limited edition eXtreme Crème Twinkie flavors and the chance to win great prizes.”

Consumers can find promo codes in specially marked packages of Hostess products, and they may visit to enter the code for a chance to win one of dozens of daily prizes and be entered to win the grand prize: an action-packed trip for four to Montreal, where “X-Men: Days of Future Past” was filmed.  The grand prize trip includes eXtreme fan adventures, including rock climbing, speed boating and a high-flying trapeze experience. Daily prizes include X-Men gear packages, movie tickets, Blu-ray collections, posters and coupons for Hostess snack cakes.
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