Azteca launches new tortilla platform
by Eric Schroeder
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CHICAGO — Azteca Foods, Inc. has launched a new product platform featuring an assortment of “healthier for you” refrigerated tortillas. The platform will be anchored by four new No Preservatives flour options, available in fajita, taco and burrito sizes, as well as a new mini snack size that the company said is perfect for portion control and snacking for children. All Azteca’s No Preservatives flour options contain no high-fructose corn syrup, artificial colors or flavors.
The new platform also includes tortillas with added calcium and vitamin D, a tortilla option made with Ultragrain whole wheat flour, organic, whole wheat, low carb and more. All Azteca tortillas are refrigerated during every step of the process.
“Our No Preservatives tortillas are an exciting addition to our entire new platform of healthier for you products,” said Julie Nargang, vice-president of marketing and innovation at Azteca. “This paired with only the finest and freshest ingredients deliver the healthier benefits, without compromising the authenticity and delicious taste our customers have come to expect and demand from our brand.”
The new No Preservatives tortilla line will be available at select grocery retailers nationwide for a suggested retail price of $1.99 to $3.79.