Juicing, snack trends inspire innovation at Campbell
July 22, 2014
by Monica Watrous View Me on Google+
|Forthcoming launches from the Campbell Soup Co. were developed with consumer trends in mind.
CAMDEN, N.J. – More than 200 new products set to launch from the Campbell Soup Co. key into consumer demand for protein-rich snacks, organic ingredients and dinnertime convenience.
“In the last three years, we’ve been taking decisive action to reshape our portfolio and revitalize our growth trajectory, and you will see more of it in the future,” said Denise Morrison, president and chief executive officer of Campbell, during a presentation with investors on July 21. “We’re proceeding with a clear strategy and a sense of purpose that are squarely focused on the successful response to dramatic shifts in the landscape for our business, and we are confident that our strategy is moving us in the right direction.”
As part of its strategy to become a $10 billion company in the next five years, Campbell plans to strengthen its core businesses, with a focus on soup and shelf-stable beverages, and expand into faster-growing spaces with innovation targeting the $18.6 billion packaged fresh foods category.
Expanding in organic
Plans to expand in the high-growth premium soup segment include the company’s first range of Campbell’s branded organic soups in six varieties, featuring chicken noodle, tomato and basil, chicken tortilla, and garden vegetable. Packaged in contemporary cartons, the ready-to-serve soups build on the company’s current organic offerings of Swanson broth, Wolfgang Puck soups and Plum Organics baby food.
Plum Organics also will expand with 22 new products, including simple meals and snacks for infants, toddlers and children.
Vegetables on the verge
|New V8 juices combine on-trend flavors.
Campbell aims to refresh its V8 brand with a line of juicing-inspired vegetable juices in such on-trend flavors and combinations as carrot mango and healthy greens. The classic V8 100% vegetable juice line will expand with a trio of new varieties: spicy mango, sea salt and clam, and mint and lime.
Also set to debut from V8 are protein shakes and bars that extend the brand into the $4.6 billion category of adult on-the-go nutrition. The products include such ingredients as carrot and sweet potato and use honey as a sweetener.
|Protein shakes and bars are debuting under the V8 brand.
In chocolate, vanilla and chocolate raspberry flavors, the protein shakes combine dairy, soy, pea protein, brown rice and quinoa. V8 Protein Bars will launch in chocolate peanut butter, chocolate pomegranate and oatmeal raisin varieties.
Developed to help consumers prepare a meal in 30 minutes, Campbell’s Soups for Easy Cooking will launch with four aseptic varieties that include savory portabella mushroom and Mexican-style tomato. The company also is introducing Swanson Cream Starter, which may be used as a base in homemade soups, such as New England clam chowder, cream of broccoli and loaded baked potato.
On the success of Campbell’s growing line of skillet and slow-cooker sauces comes new Oven Sauces, designed to create meals with minimal preparation time and three or fewer ingredients. Four varieties include classic roasted chicken, chicken pot pie, creamy garlic butter chicken and sweet teriyaki chicken.
Snacks on tap
From Pepperidge Farm comes pumpkin spice Milano cookies for the fall season and soft-baked Coffee Shop cookies in cinnamon bun and banana walnut flavors.
Bolthouse Farms in August will launch its first product offerings for children. A line of smoothies made with 100% fruit juice provide one and a half servings of fruit per bottle and come in such varieties as strawberry banana and peach mango. New squeezable Fruit Tubes contain no added sugar and feature flavors like mango with banana and pineapple, strawberry banana, and blueberry raspberry with Greek yogurt. Another new product line for children is Veggie Snackers, which are packaged in single servings and include carrots with ranch or chili lime seasoning.
|Bolthouse Farms Kids Fruit Tubes are positioned as a better-for-you alternative to traditional snacks for children.
Bolthouse Farms Kids products were designed as a better-for-you alternative to traditional snacks, the company said.
"The launch of Bolthouse Farms Kids underscores our commitment to continually inspire healthy eating in children through products and flavors that make fruits and vegetables fun," said Jeff Dunn, president and chief executive officer of Bolthouse Farms. "Our hope is that by introducing a line of products that kids want to eat and moms can feel good about we can drive a lasting love of these foods and a healthier future for the next generation."