thinkThin expands into hot oatmeal

by Jeff Gelski
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New products feature 10 grams of protein and 5 grams of fiber.

LOS ANGELES – The launch of thinkThin Protein & Fiber Hot Oatmeal expands thinkThin, L.L.C.’s product line beyond bars. The new oatmeal products, set for a national launch in March, include 10 grams of fiber and 5 grams of protein while containing 200 calories or less.

Protein & Fiber Hot Oatmeal features such grains as whole rolled oats, steel cut oats and quinoa. The products will come in a multi-pack box of six packets or as a portable, single-serving bowl. Consumers may choose from the four flavors of Farmer’s Market Berry Crumble; Madagascar Vanilla, Almonds, Pecans; Original Sprouted Grains (box only); and Honey Peanut Butter (bowl only).

"thinkThin Protein & Fiber Hot Oatmeal is an exciting and innovative addition to our product portfolio and demonstrates thinkThin's commitment to deliver food that is as nutritious as it is delicious," said Michele Kessler, chief executive officer of thinkThin. "As a leader in the protein bar category, we have a solid understanding of the important role protein and fiber play in providing the perfect balance of energy and nutrition.”
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