Post debuts Honey Bunches of Oats Breakfast Biscuits

by Eric Schroeder
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Varieties include honey roasted, chocolate chip and strawberry.

PARSIPPANY, N.J. — Post Foods, L.L.C. is adding to its on-the-go breakfast options with the launch of Honey Bunches of Oats Breakfast Biscuits.

“These Breakfast Biscuits are the perfect go-to option for every family member and can be enjoyed anytime, anywhere,” said Vishwas, director of marketing at Post Foods, L.L.C. “Aside from the convenience factor, we also love the versatility of Honey Bunches of Oats Breakfast Biscuits. While they are the perfect dunking companions to coffee, tea or hot chocolate, you can also dip them in Greek yogurt, or spread them with peanut butter and add a piece of fruit. It all amounts to a nutritious breakfast or snack option.”

New Honey Bunches of Oats Breakfast Biscuits are available in three varieties: honey roasted, strawberry and chocolate chip. Each individual package of four crunchy biscuits provides more than 55% of the day’s recommended whole grain intake, 4 grams of fiber and 5 grams of protein.

The new biscuits will compete for market share with Mondelēz’ International’s belVita biscuit line. belVita has been one of Mondelēz’ most successful global innovation platforms in the last five years. Mondelēz launched belVita in the United Kingdom in 2011 and created a new mainstream biscuit occasion at breakfast. The company then introduced it in other European markets and in North America in 2012, where it’s grown into a nearly $200 million business. Today belVita is sold in 54 countries and generates $650 million in revenue.
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