Back to Nature breaks into cereal category

by Eric Schroeder
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New cereal flavors include Risin' Raisin Blend, Sprout & Shine, Oat Medley, Berry Sprouted Blend, and Honey Grains.

NAPLES, FLA. — Back to Nature, a provider of grain-based foods products as well as soups and juices, has expanded into the cereal category with the launch of five new products. The new cereals will be rolled out throughout the year in grocery stores nationwide, including Whole Foods Market, United Natural Foods, Publix, Kroger, Sam’s Club, Delhaize, Military, KEHE, BJ's, Wal-Mart and Nature’s Best.

“We’re really excited to introduce two new product categories this year — soup and cereal — which allows us to expand into different dayparts and give consumers more opportunity to enjoy our products anytime during their day — whether it be for breakfast, lunch, dinner or snack time,” said Vincent Fantegrossi, chief executive officer, Back to Nature. “We know that consumers are always looking for more better-for-you options that are rich in nutrients so we’ve developed these new categories with their needs in mind. And as with all our products, our soups and cereals feature wholesome grains, real nutrition and the delicious flavors of nature, free from artificial ingredients.”

Back to Nature’s collection of cereal is made with whole ancient and sprouted grains and is high in fiber and protein, according to the company. The company said it uses a batch cooking process to lock in more taste and nutrition, utilizing fruits like baobab and blueberries for natural sweetness. New cereal flavors include Oat Medley, Berry Sprouted Blend, Sprout and Shine, Honey Grains, and Risin’ Raisin Blend.

Founded in 1960, Back to Nature Foods Co. is a joint venture company of Mondelēz Global L.L.C. and Brynwood Partners. In addition to R.-T.-E. cereal, Back to Nature offers cookies, crackers, granola, nuts and trail mix, soups and juices.
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