Balance Bar introduces new 'bites'

by Eric Schroeder
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Energy bar maker now offers protein-packed, pop-able snack bites.

RONKONKOMA, N.Y. — Nutrition energy bar maker Balance Bar is breaking into a new category with the launch of Balance bites. The protein-packed, pop-able snack bites are available in two flavors: chocolate and peanut butter. The Balance bites are available in single-serve pouches that are 190 calories, have 13 grams of protein, and are gluten-free and non-bioengineered.

“With 66% of consumers snacking to satisfy a craving, and 44% snacking on-the-go, it’s important to create products that deliver on flavor, nutrition and convenience,” said Bradley Charron, senior vice-president and general manager for Balance Bar. “Balance bites are a delicious, fresh addition to the category, answering consumer demand for a product that’s nutritious and perfect for busy, on-the-go lifestyles. It is an exciting time for Balance Bar as we continue to transform smart snacking.”

Balance bites feature Balance Bar’s 40-30-30 nutrition principle, which was develope to help satisfy hunger through a formulation where 40% of calories come from carbohydrates, 30% from protein and 30% from dietary fat.

Balance bites will be available at retailers in late spring with a suggested retail price of $1.79 per bag.
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